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BotStar Vs. Landbot: Discover a Low-cost Alternative to Landbot

Businesses are very interested in Facebook Messenger bots since Facebook’s chat platform now supports over 1.2 billion monthly active users. However, not being tied to a particular channel can be very empowering. Other channels like website is also a channel that help you drive a big number of traffic that can be converted to customers.
BotStar and Landbot both offer separate chatbots for websites. Your customers can interact with you directly without being forced to log in to their Facebook account.
While Landbot is a chatbot builder specifically for landing pages, BotStar is an omnichannel chatbot platform. It’s build-one-deploy-to-many mechanism. By using the visual flow builder and drag n’ drop features in BotStar, it is extremely easy to set up your chatbot in a couple of minutes and use it to all the websites you have.
The following is a detailed comparison between BotStar and Landbot across a wide range of categories. Let’s go deep-dive into it and figure out why BotStar is the best chatbot for your online business.

Easily Design Engaging Chatbot Flow with Visual Builder

BotStar and Landbot have similarly drag-and-drop chatbot editors, which lets you diagram your bot conversation flow to get a visual overview of the whole bot. You can easily insert messages, set up conversation blocks, connect them, and provide instruction on navigation. Aside from the visual flow editor, they both allow you to execute complex code from within the context of the chat flow.
BotStar also has built-in CMS feature for eCommerce business which makes it easy for you to display a list of data such as product catalog in your bot flow without messing up the existing flows. This feature becomes extremely powerful when you have many products to show to your customers.

Basic Drag and drop flow editor ✔️ ✔️
Test bot flow in the interface ✔️ ✔️
Reporting and Analytics ✔️ ✔️
Galleries ✔️ ✖️
Main menu ✔️ ✔️
Images ✔️ ✔️
Video ✔️ ✔️
Audio ✔️ ✔️
Attachments ✔️ ✔️
Quick Replies ✔️ ✔️
Button ✔️ ✔️
List ✔️ ✔️
Webview ✔️ ✔️
For Bot Builder Logic & Calculation ✔️ ✔️
Built-in dynamic CMS database ✔️ ✖️
Connect to external API servers ✔️ ✔️
Do programing right within flow editor ✔️ ✔️

Launch Your First Chatbot in a Single-click with Chatbot Templates

BotStar and Landbot both offer a pool of free chatbot templates for e-commerce, customer support, and lead generation. Landbot has more than 20 templates, whereas BotStar offers you more than 75 chatbot templates making it easy for you to tweak to your liking and get your first chatbot up & running in a few minutes. You can also filter them by category and find relevant that best suit your needs.

Basic Template 75 20
Export bot projects as templates ✔️ ✖️
Clone templates ✔️ ✔️

Promote Your Chatbot to Gain More Audience

Chatbot is not only a new way to automate customer service but it is also a powerful tool to attract your customers and do push marketing to increase your sales. Both BotStar and Landbot offer tons of ways in which chatbots can help to engage customers more effectively.

  • Campaign: You can set up a custom-tailored drip campaign delivering designed sequences to your segmented audiences in the right stage of your customer lifecycle. In Landbot, this feature is only available for WhatsApp Bots.
  • Send-to-messenger button: You can display the Send to Messenger button on your website to encourage your visitors to initiate a conversation with you on Facebook Messenger in BotStar and Landbot.
  • Landing page: Both platforms let you generate a chat widget or a landing page that directs your website visitors to Facebook Messenger bot.

However, Landbot is missing the comment trigger feature which enables for everyone who wants to comment on your FB post and the Broadcast function which lets your bot send one-off messages to any specific group of subscribers.

For Marketing Team Facebook comments auto-reply ✔️ ✖️
Landing pages ✔️ ✔️
Send-to-messenger button ✔️ ✔️
Broadcast ✔️ ✖️
Campaign ✔️ ✔️

Build AI Powered Chatbots without Coding a Single Line

Chatbots can’t replace humans totally. But it can think like we do and respond to queries as we do. That way, it’s opening up a whole new level of customer engagement.
Landbot lets you train your bot using the keyword-matching feature. To train your bot, you can use Keyword blocks right within the flow editor which lets you easily set up a condition for your visitor’s flow based on text inputs. With this feature, users can type whatever they want and bot will respond based on the predefined keywords. But this might cause a big mess for your flow in case you have many Keywords needed to define.
BotStar, on the other hand, both offer the keyword-based feature and built-in NLP integrations like Google’s DialogFlow and Facebook’s Wit.ai. With advances in AI and NLP, you can train your bot to understand queries and respond to customers just as humans do and after that it can handle more and more complex conversations.

Basic Train your bot via Keyword ✔️ ✔️
Random responses ✔️ ✔️
Real Human take over conversation ✔️ ✔️
For Bot Builder NLP Integration – Dialogflow ✔️ ✔️
NLP Integration – Wit.ai ✔️ ✖️

Manage Chatbot-Collected Information

Chatbots give you the ability to gather a huge amount of data of your customer’s profile, characteristics, and interests. These data can be leveraged to help you better understand your customers and inform your marketing strategy across all channels.
Landbot has its own variable system. The collected data will be saved under the corresponding variable. You can view all your contacts and their detailed information in the User session. You’re also able to apply filters, export the data in CSV, or delete the information as you want. The disadvantage of Landbot in this area is that you cannot assign tags to specific users and create certain user segments as well.
BotStar has also done a pretty good job in this regard. You can collect your customers’ data and save them with the help of variable systems. When you save data via variables, you can paste these data into a message and then segment your customers following these data. Along with the functionality to add Tags to specific users and send Broadcast/Campaign to users with an assigned tag or certain criteria.

Basic Save answers or replies from users as variables ✔️ ✔️
Input validation ✔️ ✔️
Tag ✔️ ✖️
Segment user ✔️ ✖️
Audience dashboard ✔️ ✔️
Export data ✔️ ✔️
Pull information from Facebook profile ✔️ ✔️
Import Facebook page Audience into platform ✔️ ✖️
Admin notifications ✔️ ✔️
Checkpoint ✔️ ✖️

Deliver Omni-channel Experience to Your Customers

Beside the website, Messaging platforms like Facebook Messenger is also a relatively new and novel marketing channel to get people’s attention and generate high-quality sales leads.
Landbot lets you build chatbot widgets for your website or integrate them with suitable third-party platforms. That means you can integrate your bot to Facebook Messenger channel and deploy Messenger bot on your website or place Messenger bot landing page anywhere you want. However, some features are not available on every channel and you need a paid plan to integrate with another channel.
BotStar also lets you set up a Facebook Messenger chatbot or a chatbot for your website right in the Free plan. The main benefit of choosing BotStar is that you only have to build your bot once, and it will work on both platforms.

Basic Facebook Messenger ✔️ ✔️
Website ✔️ ✔️

Chatbot Total Cost of Ownership

Pricing is certainly an important factor. And both Landbot and BotStar offer a free plan which allows you to test out platforms and the agency plans with the white-label solution.
In the Landbot free plan, you have 100 monthly chats and 30 blocks per bot. The next plan costs you $30 per month comes with unlimited blocks and monthly chats but with no possibility to remove Landbot branding. When you want to customize your bot suiting your brand, you need to upgrade to Professional Plan (which costs 100$ a month).
BotStar’s pricing model is totally different. It is also based on the number of interactions with users, not the number of users. The current Free plan now provides you 3 bot projects, 50 monthly sessions, and one seat. The pro plan starts at $15 per month including 500 sessions, 2 seats, and especially the ability to custom bot branding.

Basic Free Plan ✔️ ✔️
Pro Plan Start from $15 per month with 500 user sessions & 2 seats Start from $30 per month with 500 subscribers
For Agency White-lable platform Custom Branded App in Enterprise plan Business Plan

Switching is easy

Now you’re armed with relevant facts and basic understanding on these two platforms, you can easily draw an accurate judgment about us.
With the visual editor, powerful features, and much more affordable pricing , why don’t you let us become a part of your business and your next game-changer?
Switching from Landbot to BotStar is easier than you think. You can get:

  • Our special offer with 30% off for monthly Pro Plan pricing.
  • Responsive support service for bot building.
  • And, a simple tool for old contacts transferring.

It’s never a bad idea to make room for change. Reach us via info@botstar.com to grab the offer. We’re just an email away!

Start For Free


Jess P

Jess.P is a Content Creator at BotStar who is excited by creating read and watch content as much as she enjoys consuming it. In her spare-time, she can be found with a camera and notebook ready to document her surroundings.