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BotStar Vs. Chatfuel: Discover the Best Chatfuel Alternative

Looking for an alternative to Chatfuel? Meet BotStar.

BotStar combines a powerful drag-and-drop bot builder with in-line Scripting functionality and dynamic CMS database, so you can build a robust chatbot for your business on both Facebook Messenger & Website. And with more than 70 ready-to-use templates, built-in NLP integrations, and Omnichannel Inbox, it’s the Chatfuel alternative you need.

Check out this side-by-side comparison of the two chatbot platforms and see how BotStar really stacks up against Chatfuel, then make the best decision for your business.

Easily Design Engaging Chatbot Flow with Visual Builder

Nowadays, with the help of bot-building platforms, you can build chatbots for your business on your own without any coding skills. Thus, a simple chatbot interface is important to help bot builders easily set up their bots. BotStar and Chatfuel are both evenly matched when it comes to ease of use and the most obvious difference between BotStar and Chatfuel is the flow editor.


Chatfuel’s interface provides a block-like structure that organizes blocks in groups and each block consists of one or more message cards (such as images or videos) that are sent together to a bot user. You can link several blocks together using buttons and criteria and easily reuse blocks. No built-in tester within the flow, but Chatfuel provides the “Test Your Bot” button where you can make sure your bot is working as it should be on Facebook. However, without the visual flow editor option, it is much harder to have a bird’s-eye view of your bot’s logic flow.

Chatfuel Dashboard


While Chatfuel organizes blocks in groups, BotStar’s drag and drop builder gathers steps in flows, which gives you the visualization of the whole bot flow in one place. You can group relevant blocks similar to Chatfuel using modules and simply connect them together via connections plus logical conditions. Also, with BotStar’s built-in dynamic CMS database, displaying your products in the conversation flow has never been easier.

BotStar chatbot flow editor

The big advantage that BotStar has over Chatfuel and other chatbot platforms is the ability for doing programming right within bot flow. With the Built-in Coding Editor, you can execute native JS code right in the context of the visual flow and also connect your bot to external APIs using HTTP blocks.

Basic Drag and drop flow editor ✔️ ✖️
Test bot flow in the interface ✔️ ✖️
Reporting and Analytics ✔️ ✔️
Galleries ✔️ ✔️
Main menu ✔️ ✔️
Images ✔️ ✔️
Video ✔️ ✔️
Audio ✔️ ✔️
Attachments ✔️ ✖️
Quick Replies ✔️ ✔️
Button ✔️ ✔️
List ✔️ ✔️
Webview ✔️ ✔️
For Bot Builder Logic & Calculation ✔️ ✔️
Built-in dynamic CMS database ✔️ ✖️
Connect to external API servers ✔️ ✖️
Do programing right within flow editor ✔️ ✖️

Promote Your Chatbot to Gain More Audience

Building your own chatbot is only one piece of the puzzle – you also need to increase your bot visibility and engagement to bring more customers to your business. There are also many powerful marketing tools in BotStar and Chatfuel that make it easy to promote your bot.

  • Send-to-messenger button: With this tool, you can easily direct visitors to your Facebook Messenger chatbot by putting a button to your site. The advantage of using this plugin is that you can pass custom data from your website generated by the users and send it to your chatbot.
  • Landing page: Both platforms let you generate URL links to your bot’s small landing page but BotStar gives you two types of landing pages that you can direct your visitors to. One is a simple landing page that routes users to Facebook Messenger bot, and another is a full page chat widget that comes incredibly helpful in case you don’t have your own website.
  • Facebook comments auto-reply: With this feature, you can set up auto-reply comments and private messages when someone comments on your post on Facebook. That way, you’re able to immediately support customer requests and efficiently collect more potential leads.
For Marketing Team Facebook comments auto-reply ✔️ ✔️
Landing pages ✔️ ✔️
Send-to-messenger button ✔️ ✔️
Broadcast ✔️ ✔️
Campaign ✔️ ✔️

Build AI Powered Chatbots without Coding a Single Line

Having a smart AI chatbot is essential for effectively communicating with your customers.

Chatfuel recently added the AI system to their platform, which means you can train your bot to recognize specific phrases that customer enters and replies by predefined messages or a block containing text, images, videos, buttons. With AI capability within Chatfuel, your bot will understand the basic phrases that you define but are not capable of identifying intents or entities as you see on NLP platforms such as Dialogflow or WIT.AI.

BotStar’s Rules-based Keyword is more than just keywords. Coming with built-in NLP integrations like Dialogflow and WIT.AI, BotStar allows you to directly apply NLP functions while taking advantage of in-app features to simplify your NLP chatbot building process. Powered by NLP capabilities, your bot can understand complicated customer’s inputs and reply with human-like consistency.

Basic Train your bot via Keyword ✔️ ✔️
Random responses ✔️ ✔️
Real Human take over conversation ✔️ ✔️
For Bot Builder NLP Integration – Dialogflow ✔️ Requires 3rd party service
NLP Integration – Wit.ai ✔️ Requires 3rd party service

Manage Chatbot-Collected Information

One of the biggest advantages of using a chatbot is automatically collecting customer information through a series of questions, then saving responses in their profile. This way, you can gain useful information on what you need to move potential customers and lead down the sales funnel.

With Chatfuel, you can set up attributes based on answers or button clicks of the user. Just simply ask a question and the answer will be captured under attributes. The disadvantage of Chatfuel in this field is that you cannot access the Audience tab until you upgrade to the pro plan and it’s impossible to add tags to specific users.

As a Chatfuel alternative, you can use user attributes & variables in BotStar to save user responses and also assign tags to specific users based on user behavior. You are also free to access user details via the Audience tab which gives you the ability to export and update the information you have about your customers. Plus, with BotStar Checkpoint management system, you can automatically save information from customer’s booking/order and keep it organized in one place.

Basic Save answers or replies from users as variables ✔️ ✔️
Input validation ✔️ ✔️
Tag ✔️ ✖️
Segment user ✔️ ✔️
Audience dashboard ✔️ ✔️
Export data ✔️ ✔️
Pull information from Facebook profile ✔️ ✔️
Import Facebook page Audience into platform ✔️ ✖️
Admin notifications ✔️ ✔️
Checkpoint ✔️ ✖️

Deliver Omni-channel Experience to Your Customers

Having a chat widget on a website is a must-have feature for many businesses. And the biggest limitation of Chatfuel is just allowing you to build Messenger bots that require Facebook authentication from your chatbot users.

If you need a native bot for other platforms or even for your own website, you’ll need different options beyond Chatfuel. And BotStar is perfectly suited to this purpose, not only letting you build Facebook Messenger bot but also supporting you build chatbot widgets for your website.

Basic Facebook Messenger  ✔️  ✔️
Website  ✔️ ✖️

Chatbot Total Cost of Ownership

Whether you’re a business owner using chatbot as a part of your marketing strategy or a start-up looking to build your own chatbot business, pricing matters.

BotStar and Chatfuel offer a free plan where you can get limited functionalities coming with branding restricting. Besides, both platforms provide Pro plans that get rid of free plan limitations and the agency plans with the white-label solution.

Chatfuel’s Pro plan starts at just $15/month and after that, the monthly price will depend on the maximum number of reachable users in a given month. Their pricing is quite reasonable but starts to get more costly once you build up a larger subscriber list.

Unlike Chatfuel, BotStar charges you by the actual number of bot sessions, rather than the number of subscribers that you have. Depending on your usage, this might be more affordable. Or, it could also cost a slight more – it really depends on how you use it.

Basic Free Plan  ✔️  ✔️
Pro Plan Start from $15 per month with 500 user sessions & 2 seats Start from $10 per month with 500 subscribers
For Agency White-lable solution Custom Branded App in Enterprise plan Premium plan

Switching is easy

Now you’re armed with relevant facts and basic understanding on these two platforms, you can easily draw an accurate judgment about us.

With the visual editor, powerful features, and much more affordable pricing , why don’t you let us become a part of your business and your next game-changer?

Switching from Chatfuel to BotStar is easier than you think. You can get:

  • Our special offer with 30% off for monthly Pro Plan pricing.
  • Responsive support service for bot building.
  • And, a simple tool for old contacts transferring.

It’s never a bad idea to make room for change. Reach us via info@botstar.com to grab the offer. We’re just an email away!

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Krystal D

Krystal.D is the Growth Marketer at BotStar working with businesses to stimulate their growth through conceptualizing, implementing, and optimizing marketing strategies. In her free time, she is a hug fan of her cats and swimming pools.