Planning a script for your chatbot is key to ensure pleasant online shopping experiences.
Chatbot scripts are essential for individualized buying journeys. They make sure customers don’t get spam messages. Relevant information at different purchase points touches customers’ needs, leading to high satisfaction and increased sales. A smart chatbot caters to each user’s need without much human assistance.
This blog will cover 6 chatbot scenarios regarding 6 online buying stages to help you turn visitors into prospects:
Potential customers can end up in end users once they feel motivated to make a purchase. This requires follow-ups from you to trigger their purchasing desire. With customers increasingly relying on online shopping, it is estimated that 95% of purchases will be made online by 2040. Therefore, e-commerce sites that are attentive to chatbot conversational flow stands a higher chance of increasing leads than inattentive ones.
Unlike salespersons who can only chat with one person at one moment, chatbots allow simultaneous conversation with different people types. They can then learn customer shopping behaviour and build a script based on it.
There are various types of chatbot scenarios to nurture potential customers, from sending reminders to offering discounts. Below is a script example to engage prospects in 4 days:
Imagine you run effective campaigns that attract a huge amount of audience. How would you ensure that they have the best first impression and that they would feel happy knowing you? That’s the reason why welcome scripts are crucial.
Greeting messages are one of the most prominent elements in conversational marketing as an onboarding step. They guide the customers and motivate them to take action. If the chatbot doesn’t appeal to users within precious first seconds, they’re going to bounce.
Customers who reach out to you already have ideas about your product in their minds through ad campaigns. A welcome chatbot script should have links to blogs or supporting documents to further assist them without human intervention.
There are 2 kinds of customer interaction with a chatbot when they are fascinated about the promotions: either giving their contacts or leaving without any further info.
Cart abandonment is a big challenge to many online retailers. Nearly 70% of shoppers drop cart at the checkout process. This is why e-commerce owners turn towards chatbot script strategy to resolve the problems that help to recover the abandoned sales.
There are several reasons for incomplete checkout. Below are chatbot scenarios for different situations leading to cart abandonment:
Customer journey doesn’t end after purchases. It is crucial to keep in touch with them even after payment. While increasing sales is of high priority, building a loyal community through messaging apps is as much important.
Let’s take an online cosmetic shop as an example. After finalizing the order for a sunscreen, a chatbot can send instruction messages and other supplements to make buyers engaged more, and do more cross-selling. For instance:
With numerous options available to today’s shoppers, customer retention is vital for e-commerce brands. Retailers are making great efforts to grow repeat customers as they prove their interest in the product and the willingness to spend money.
Practices that can re-engage the existing customer and turn them into a loyal one are push notifications and loyalty programs. Plan a chatbot script to send promotional messages to inactive users. Even if they don’t buy from you, they can talk good things about you.
Planning a scenario for your chatbot is one of the most critical steps to create great shopping experiences. These examples above, hopefully, give you some ideas on chatbot scripts. There are still unnamed outlines that are waiting for you to discover yet based on user feedbacks. Should you have questions about planning your chatbot, we at BotStar are here to help you!