We know the idea of chatbot can be a little intimidating. However, chatbots have been applied in many different aspects of business and have had many proven records of success in recent years.
Here are a few examples of chatbot user personas where we describe who needs to implement chatbots, and why. This article will be indeed helpful in case you’re looking for inspiration to build out your own chatbot but still wonder if you really need one.
As consumers come to expect increasingly personalized products and immediate services, being able to provide them with this level of service is more important than ever.
Meet Susan. A Sales Staff at a Fashion Store
Chatbots don’t just provide assistance and product recommendations, they also sell, developing to such a degree that they can personalize options based on customers’ responses.
While It normally takes up to 20 minutes to process an order, whether via phone or face-to-face interaction with the staff at the store, by implementing a chatbot, you can let customers purchase and process payment during the conversations, and customers love it. They finally find a way to save time for both!
With customers spending just an average of 10 minutes to communicate with a utility provider, smart companies should customize short, efficient, well-targeted customers to make these 10 minutes as painless as possible.
Meet Emily. A full-time Customer Service Staff.
It doesn’t matter what size a company’s audience or user base is, they can still benefit from using chatbots.
Unlike humans who can only chat with one person at one moment, chatbots are flexible in interacting with different users. Consulting and making orders can be made without any postpone. It removes the chaos of supporting customers across channels, takes a part of work off their hands so they can focus on what benefits the most to customers.
You’ve just developed a beautiful website for your clients. It’s a wealth of information, providing everything your clients could possibly want to show to their customers. However, you can always add more value to your website offers with the help of chatbot.
Meet Nick. A Freelance Website Developer.
Having a chatbot on your website is a value-added to your offer. By adding a magic button so website visitors can press, you’ve just helped clients improve service delivery and conversion rate on websites.
Give them more than what they desire.
It’s time to meet people where they are: online and through their favorite messaging apps.
Brands can connect with customers through chat to drive purchase of goods or services. And chatbot is a powerful tool that helps brands engage shoppers in fresh ways.
Meet Cathy. A Marketing Executive.
Whether you’re launching a new product or driving awareness, conversation creates a meaningful connection with your business. Chatbots will help ensure you’re delivering your marketing messages to people that are most likely interested in what your business offers.
Of course, not all digital marketing agencies’ consumers are going to be high-tech.
Marketing agencies can add chatbots to help their clients automate the initial steps of the sales & marketing process while increasing the value of service they offer.
Meet John. Marketing Specialist at Marketing Agency
Regardless of the size of the business, when looking for a digital marketing agency, customers are always working towards the same goal: find a better way to market & sell their products within their budget.
Chatbots come in all forms. There are some simple chatbots for back-and-forth conversation, some smart chatbots that chat with real people and learn as it goes with advanced AI technology.
To sum up…
Do you feel related to one of these personas? anything familiar? If yes, you need a chatbot.
In conclusion, the benefits chatbot brings can be right in the fields of Customer Service, Marketing and Sales, we name here just a few:
- Better execute marketing strategies
- Improve the quality of the customer experience
- Manage your customers’ data
- Form an always-on lead engagement framework, working 24/7
After all, chatbots aren’t here to take over our jobs. They’re here to make our work life easier.
Understanding the difference in users’ needs, we develop BotStar as a robust chatbot platform for both tech and non-tech people. The platform itself is both simple and complex at the same time. It can satisfy different types of uses and meets universal purposes. You can easily scale up your chatbot based on your business status and requirements over time using our advanced features and tools.